Facebook now has over 1 billion users worldwide and is the most used social media website. It only makes sense to retarget your customers on Facebook by displaying your Ads in real time.
When a user comes to your site and browses around (“window shopping”) and leaves without taking action, they often times go somewhere else or search for the same products at a later time. They may search later the same day, tomorrow or even next week. Once the user logs back into Facebook or is already logged in, your Ad will display in the news feed. When a user sees your Ad in the news feed, the customer often times will click your Ad and return back to your site and complete a purchase.
Statistics show us that the CTR (Click-Through-Rate) is very high for Facebook Retargeting as compared to normal Facebook Ads. This is primarily due to the “News Feed” section
being the first page people see when logging into Facebook and also the page where the most time is spent. When a user sees your brand in the news feed, your credibility increases, which in turn brings the customer back to you. Keep in mind that most people are now using Facebook on their mobile, which means they are always signed in and their news feed is refreshing frequently.
We can also retarget on other social media sites like Twitter. Contact one of our consultants for more details.
Contact us for more info of fill out the form below for a free Ad Targeting consultation:
Our consultants will work with you on deciding the best Ads to show your potential customers and will work with pictures of your products, services and brand. The Ads can be rotated based on the customer demographics in real time.