Online Product Launches
IncreaseMyBiz Marketing has worked on many different projects which involve product launches. A combination of different online methods has to be combined in order to achieve good results. We try to take your offline material and bring the user online and work from there. Your posters, signs, direct mail and other marketing materials have to be combined into this strategy and we have the “secret sauces” on how to do this.
Branding – People should be able to identify you the same way offline and online.
Value Proposition – What
are you going to offer as a promotion for people to buy your product?
How does it provide a win win for both the customer and you?
Bring Them Online – Putting a website address on a flyer doesn’t cut it anymore, you have to entice your potential customer to bring them online. We have several offline to online strategies to help you.
Working with existing contacts – There is no better way of testing your product, than with your existing contacts before promoting to a new audience. This way you can ensure that any negative feedback is corrected and any changes required can be made before the launch.
Email Content – Generating the correct content for your pre-launch and getting people hyped up.
Email Autoresponders – Keeping your brand on top of a customer’s mind and gradually preparing them for the opening of your store or product launch.
Landing Page Creations – If there are different products or different audiences, how do you segment them?
Social Media – Setting up all Facebook, Twitter, Linkedin and other social media channels.
Paid Advertising – Google Pay-Per-Click, Facebook Pay-Per-Click and other instant traffic drivers.
Ongoing SEO (Search Enging Optimization) – Competing with other competitive products.
Videos – Product videos are highly recommended for YouTube and for your audience to see a visual demo.
Lead Generation – How to identify new customers and create a system of creating new customers.
As you can see, there is plenty of work involved and we have the technology to do all this.
Let our team of experts help you decide on the best path that is budget friendly. More importantly, the most effective route to get you up and running and keep you running!
Contact Us to setup a consultation
